What it is?
Difficult words, easy explanation. The transmedia storytelling is simply the fact of telling an history through different media. Thanks to new technologies and the interaction the make possible between consumers and consumers and brands, this last ones can ask their audiences to react, to interact with them, under the cover of a alternate reality experience.
The biggest and most succesful example of this advertising concept is, no doubt, the campaign made by 42entertainment (Pasadena) for the release of the Christopher Nolan movie “Batman, The Dark Knight”.