Be yourself

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Already Wednesday, weekend is almost here… you can start relaxing. So take 7 minutes off and watch this new Coca-Cola video produced by Ridley Scott… completely worth the time!

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Super Bowl 2013

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We already have fresh news about the 2013 Super Bowl. This year big fish will share space with smaller players such as Century 21 and GoDaddy.com.

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Ogilvy & Mather, Agency of the Year… again!

Ogilvy & Mather has won for four years running the prize to the “Agency of the year” from the “Círculo de Oro” (Golden Circle) followed by Y&R.

From AdFishEye we just want to say… congratulations!

Ogilvy-Mather

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Why so serious: about the transmedia storytelling

What it is?

Difficult words, easy explanation. The transmedia storytelling is simply the fact of telling an history through different media. Thanks to new technologies and the interaction the make possible between consumers and consumers and brands, this last ones can ask their audiences to react, to interact with them, under the cover of a alternate reality experience.

THE example

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The biggest and most succesful example of this advertising concept is, no doubt, the campaign made by 42entertainment (Pasadena) for the release of the Christopher Nolan movie “Batman, The Dark Knight”.

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Please Mind the GAP : The Power of Consumers

French marketers have designated one word to refer to the power Internet users have today: “consomacteur”. Mixing “consumer” and “actor”. Because nowadays brands no longer have the power. Especially through social networks where consumers can directly interact with brands, with not always the best results. Great example of this is the case of GAP, one of the most polemical moves of the brand in its whole history.

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Free can be expensive

The facts – The set up

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T.G.I Friday’s launched in september 2009 a Facebook campaign aimed to attract consumers to its fan page, focused on the “Woody” role, an around-30 years old guy still living at his parents’ house.

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Coming early?

This is the new Durex’s print campaign. Genious and, of course, hilarious:

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Advertising Agency: Euro RSCG Istanbul Advertiser: Durex
Art Director: Serhat Akavci Copywriter: Caner Apaydin

Polanski for Prada

 

The latest Roman Polanski’s short for the haut-couture brand Prada featuring Ben Kingsley and Helena Bonham Carter. Love it!

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