Category Archives: Festivals

Cannes 2013: the Innovation Lions

Logo_Cannes_Lions_2013_01

New year, new resolutions… and, of course, a new Cannes category.

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Ogilvy & Mather, Agency of the Year… again!

Ogilvy & Mather has won for four years running the prize to the “Agency of the year” from the “Círculo de Oro” (Golden Circle) followed by Y&R.

From AdFishEye we just want to say… congratulations!

Ogilvy-Mather

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Original, simple

There is no greatness where there is not simplicity

León Tolstoi

Silver for Print at Eurobest 2011

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Advertiser: Swiss Life Advertising agency: Spillmann/Felser/Leo Burnett Zürich
Product: Life insurer Country:Switzerland

Eurobest 2011 – Film / Film craft winners

These are my favourite ads among the winners list of the Eurobest Festival 2011 (Film and Film craft categories).

Even away from the cameras the stars of a Heineken commercial are truly legendary

The legendary making of The Date – Grand Prix for Film

The Entrance – Gold for Film

Advertiser: Heineken Advertising Agency: Wieden+Kennedy Amsterdam
Product: Heineken Country: The Netherlands

When your nose is blocked your mouth is always open. And you look dumb.

Classroom Craft – Silver for Film

Advertiser: Novartis Consumer Health Advertising Agency: Saatchi & Saatchi Carouge
Product: Otrivin Nasal Spray Country: Switzerland

Only some people are lucky in life – for the rest of us, saving up can be smart.

Finally Married – Silver for Film

Advertiser: DNB NOR Advertising Agency: TRY/APT Oslo
Product: Savings account Country: Norway

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A little step for a man, a big step for mobile advertising

Cannes Lions, the International Festival of Creativity, has created two new categories: Mobile Lions and Branded Content Lions will be dedicated to mobile creative work.  The first one aimed at recognizing the best work housed on or activated by a mobile device, app or mobile web. The second one looks to distinguish those pieces in which brands have worked associated with some entertainment content for audiences; producer and developer. In addition, these new sections will include several subcategories such as Tablet Apps, Creative Use of Technology or Mobile Apps.

“Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology (…) By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix” said Philip Thomas, Cannes Lions’ CEO.

The criteria to judge the different works will be a focus on creativity, the idea, the execution (usability, design, user experience), relevance to the mobile platform and results (user engagement and quantifiable outcomes). The jury will be presided over by Tom Eslinger, Digital Creative Director at Saatchi&Saatchi Worldwide. He was President of the Cyber Lions’ jury in 2007 and has won several Cannes Lions awards across cyber, media, promo for web and mobile work.

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