New year, new resolutions… and, of course, a new Cannes category.
There is no greatness where there is not simplicity
Silver for Print at Eurobest 2011
|Advertiser: Swiss Life||Advertising agency: Spillmann/Felser/Leo Burnett Zürich|
|Product: Life insurer||Country:Switzerland|
These are my favourite ads among the winners list of the Eurobest Festival 2011 (Film and Film craft categories).
Even away from the cameras the stars of a Heineken commercial are truly legendary
The legendary making of The Date – Grand Prix for Film
The Entrance – Gold for Film
|Advertiser: Heineken||Advertising Agency: Wieden+Kennedy Amsterdam|
|Product: Heineken||Country: The Netherlands|
When your nose is blocked your mouth is always open. And you look dumb.
Classroom Craft – Silver for Film
|Advertiser: Novartis Consumer Health||Advertising Agency: Saatchi & Saatchi Carouge|
|Product: Otrivin Nasal Spray||Country: Switzerland|
Only some people are lucky in life – for the rest of us, saving up can be smart.
Finally Married – Silver for Film
|Advertiser: DNB NOR||Advertising Agency: TRY/APT Oslo|
|Product: Savings account||Country: Norway|
Cannes Lions, the International Festival of Creativity, has created two new categories: Mobile Lions and Branded Content Lions will be dedicated to mobile creative work. The first one aimed at recognizing the best work housed on or activated by a mobile device, app or mobile web. The second one looks to distinguish those pieces in which brands have worked associated with some entertainment content for audiences; producer and developer. In addition, these new sections will include several subcategories such as Tablet Apps, Creative Use of Technology or Mobile Apps.
“Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology (…) By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix” said Philip Thomas, Cannes Lions’ CEO.
The criteria to judge the different works will be a focus on creativity, the idea, the execution (usability, design, user experience), relevance to the mobile platform and results (user engagement and quantifiable outcomes). The jury will be presided over by Tom Eslinger, Digital Creative Director at Saatchi&Saatchi Worldwide. He was President of the Cyber Lions’ jury in 2007 and has won several Cannes Lions awards across cyber, media, promo for web and mobile work.
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