What it is?
Difficult words, easy explanation. The transmedia storytelling is simply the fact of telling an history through different media. Thanks to new technologies and the interaction the make possible between consumers and consumers and brands, this last ones can ask their audiences to react, to interact with them, under the cover of a alternate reality experience.
The biggest and most succesful example of this advertising concept is, no doubt, the campaign made by 42entertainment (Pasadena) for the release of the Christopher Nolan movie “Batman, The Dark Knight”.
I was just surfing on the internet this morning when I had a crush on a new print campaign: JWT Buenos Aires for Mercado Business Magazine. Good concept: economic and political realities are changing. Things are not always what they look like. And so we need to be informed to be able to understand reality around us and make the right choices, especially into the business world. Amazing creative work (3D illustration).
Starbucks wants to get to know their clients. Not as users but as individuals. And what a better way to do that than inviting them to try for free its new Tall latte (extra shot of espresso)? The date: London – 14 March 2012
|Advertiser: Starbucks||Advertising Agency: AMV BBDO London|
|Director: Adam Bolt and Hoku Uchimaya||Country: United Kingdom|
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