Who is doing what in advertising? Which agencies are leading the industry ? One more year Ad Age brings us its top 10 of the best performing agencies of the year to honor creativity, innovation and, of course, big ideas. Check out which agencies we must follow closely this 2013 and some of their work.
Agency of the Year: 72andSunny
Check out their work for Samsung during the Paralympics games 2012.
320i
Also one of the best places to work in the United States, 320i ran the campaign to honor Oreo’s 100 anniversary. The impact on social media has been huge, take a look:
Grey
R/GA
Learn more about this campaign
Droga5
One of the most impressing campaigns, Decode Jay-Z went through innumerable medias and real life scenarios (buildings, clothes, cars…). Grand Prix winner at Cannes.
Pereira & O’Dell
La Comunidad
The app was launched at the Geneva Auto Show. It was so successful it will be used in other shows all around the world.
Mullen
The film received more than a million Youtube views in only four days.
Razorfish
This is the agency responsible for the first-ever Tweet Race. Four teams competed and each one counted with its own famous coach: Pete Wentz, Serena Williams, Nick Swisher and Rev Run.
This campaign generated around 150.000 tweets for a relative low price. Holly Manson from Razorfish stated: “The cost we would have had for paid media to get those impressions would be very big, but we got that through earned media instead”.
Deutsch
We rarely have the chance of seeing so many celebrities in a single advertisement, and for such a noble cause.
