After a pretty long time without posting I want to share with you a quite special campaign. Special because it perfectly combines entertainment and public awareness.
So here is the deal: grow a moustache by the time you help fight prostate cancer. This is a TBWA/Tequila initiative consisted in the creation of a webpage where everyone (also girls) can upload a picture of themselves with a moustache (any kind of). They also can make a donation to the Singapore Prostate Cancer Research Fund to help find a cure for this disease.
This movement aims to support men with health issues by donating and spreading their word by growing a moustache of your own.
Here I show some of the images used to advertise the iniciative (clever-fun) and the link to its webpage:
Girl or boy, there is no better occasion to grow a moustache, it’s now or never!