LOEWE Oro Collection 2012


I do not usually make definitive judgments about the campaigns I watch, but in this case I must make an exception … LOEWE, this is an EPIC FAIL. This commercial doesn’t represent young people from Madrid at all; their style, their way to think, their opinions, their spirit…

Loewe hasn’t given any response to the critics’ avalanche from social networks, especially Twitter. At this point I wonder… are Loewe’s creatives as naive as to think this commercial was going to be welcomed by the young public or is this just an strategic move to call the public’s attention?

Watch it here and build your own opinion about it!


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