This post is not just about advertising. It is about the power new technologies offer us and how we can use it to help each other, globally.
The Kony 2012 proves individuals are not invisible anymore. Though new technologies and social networks people can decide and shape human history. Make this world a better place to live in is not a choice just politicians can make anymore. Because they can no longer decide what is national interest as we can tell them loud and clear on our own.
I think watching this video is such a good way to realize how mass media are not only a way to advertise or sell products but also to communicate, share and help people…
With more than 100 million of visits, Kony 2012 has became the most viral video of the history. They say its goal is to help. What is obvious to me is that they have proved it is possible to help individuals around the world given the possibilities new communication technologies offer us. But… it is not that clear if Invisible Children’s objectives and methods are as noble as that. Here I just want to share an statement from Visible Children, a Tumblr dedicated to evaluating the legitimacy of the KONY 2012 campaign:
“Invisible Children has been condemned time and time again. As a registered not-for-profit, its finances are public. Last year, the organization spent $8,676,614. Only 32% went to direct services (page 6), with much of the rest going to staff salaries, travel and transport, and film production. This is far from ideal, and Charity Navigator rates their accountability 2/4 stars because they haven’t had their finances externally audited. But it goes way deeper than that.”