The Financial Times’ humor sense

“The ad portrays the member nations as sitting ducks in a fairground shooting game, waiting to be shot down one at a time”

Emma Hall

The Financial Times brings a humorous perspective towards the crisis being experienced by the European Union and the ineffective answers to the same of their leaders.

This ad, created by DDB UK, replaces the twelve starts that form the European flag by twelve sitting ducks next to the slogan “Europe’s economy in the firing line. Authoritative coverage and analysis.”

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